Packaging for Bid tender

During the presentation of a bid, the form of the proposal is as important as the content. The objective is to leave a lasting impression and differentiate oneself from the competition.

Mazars France solicited Graphic Swing to create a box used for bid responses. This packaging, with a magnetic flap lid, should be able to hold various printed documents and a digital tablet. Depending on the bids, the volume of content may vary.

The design was therefore conceived to be both standard and customized:

• Standard because the external dimensions remain the same to optimize manufacturing costs and storage.
• Customized because the internal dimensions adjust with a system of removable inserts (foam and lined cardboard) depending on the number of documents presented. Additionally, the choice of creative paper that dresses the box, the white screen printing, and laser cutting have made the box unique with impeccable finishing